Data and Audience
Analytics is the analysis of raw data to extract meaningful patterns or information. In the marketing world, analytics tell us a lot about consumer behaviors, which can affect how we market to those consumers. If analytics show a consumer only eats healthy food based on their online shopping and searching history, they are probably not the best target for communication from a fast food chain. In its simplest form, analytics in marketing helps companies optimize their business decisions based on additional data such as consumer trends and satisfaction.