Published: 01.28.2022


Affinity Analysis

Affinity analysis uses complex algorhythms and data mining to identify patterns in purchasing habits. The method is used to extract valuable insights from transaction data and can be used to help identify undiscovered affinities or associations among certain items. Simply put, an affinity analysis can tell a retailer they need to put strawberries next to dark chocolate in their store because affinity analysis data shows the two are often purchased together.