Culture and Leadership
Affiliate marketing is an advertising model where a company pays someone else to advertise their products or services and generate sales. An affiliate, which could be a publication, website, app or blogger, places ads to market the products and are then paid a commission on any sales that originated with that affiliate. According to webmarketsupport.com 81% of brands and 84% of publishers utilize affiliate marketing. It’s a method that has become more and more popular with the rise of digital technology and ease of tracking purchases made online.
