Data and Audience
Active subscribers are consumers who have agreed to receive regular delivery of content, either printed or digital, for a period of time that is still in effect. Active subscribers often refers to a company’s email database and if a user is active, their emails bounce or return as undeliverable, but are delivered and often opened. Active subscribers are important because the represent a committed audeince who has agreed to receive your marketing messages. They are also potential customers and even advocates for your brand who can provide a company with useful information about the habits of their target audience.