Regional Urgent Care Provider Uses Online Channels To Generate 6,809 More Patient Visits

The Challenge

A regional urgent care provider in Massachusetts was frustrated by stagnant customer acquisition and a marketing budget that stifled their ability to broaden their reach and brand awareness. We built a custom-modeled acquisition audience and rolled it out in digital channels to achieve significant patient growth.

Results

We helped the urgent care provider:

131%

Lift over control group

6,809

New patient visits

$8.85

Cost per new patient

The Solution

We looked at patient visits over the last three years and built a modeled target audience around the footprint of each urgent care clinic. We layered a digital channel strategy over that segment, to reach a large, but target audience designed for growth. .

What did we do

We started by understanding and defining the key desired business outcomes:

Increase patient visits
Outperform existing marketing programs
Decrease marketing cost per patient

How did we do it

We effectively grew the audience and new patient visits with these five essential steps:

Created an acquisition audience lookalike modeling of patients over the last three years.
Pushed this modeled acquisition audience into digital channels.
Geo-targeted around the footprint of each clinic using a custom radius that covered 75% of clinic traffic.
Layered a digital channel strategy with social and programmatic media that layered on both push and trigger segments on top of the modeled acquisition audience.
Reached a larger audience with the push segments of the model for brand awareness; reached other prospects when they showed intent with our trigger segments leading to conversion.

Services Provided

Strategy

Audience
Channel

Data & Analytics

Custom Model
Analytics
Measurement & Reporting

Digital

Social
Display & Digital Media