A consumer finance company active in 19 states had seen stagnant results from its direct-mail-only campaigns. It sought to use a new, strategic omnichannel strategy to increase booked loans from both former and current borrowers.
We helped the company achieve big gains by building a cross-channel campaign:
Increase in booked loans from former borrowers
Increase in response rate from current loan holders
Overall lift in booked loans
Lift in overall response
We developed an audience segmentation strategy for former and current loan holders, modeling prospects who were most likely to respond. We developed strong messaging and cohesive creative to hit prospects with direct mail, email and display ads for an effective omnichannel strategy that increased books loans. Then we developed an advanced channel strategy to reach prospects across all channels with an integrated campaign.
We started by understanding and defining the desired business outcomes:
We developed a focused campaign based on five essential steps. We:
Strategy
Data & Analytics
Creative
Omnichannel