A national Medicare plan was looking to drive membership growth across all its Medicare Advantage plans. To do this successfully, the organization needed to find a way to increase conversion rates across all communication channels
We helped the national Medicare Advantage plan provider achieve these year-over-year results:
YOY membership increase across all channels
YOY organic website traffic increase
Lead to application conversion rate
YOY membership increase over digital channels
We developed a holistic strategy focused on the prospect journey pillars of awareness, consideration and acquisition. We built a strong audience strategy using member and market data to create prospect models and segmentation. We then developed a more efficient, cohesive digital strategy and creative messaging across the digital, direct mail and video channels to significantly boost conversions and Medicare Advantage plan membership.
We started by understanding and defining the key business outcomes in terms of four key metrics.
We developed a focused campaign based on five essential steps. We: