A nationwide mortgage lender was suffering from falling loan application rates in its existing paid search strategy. The company needed a better approach that would drive conversions for new mortgage and refinance loans while also reducing acquisition costs compared to previous campaigns.
We helped the lender achieve big loan gains with data-informed multichannel campaign:
Increase in new and refinance loans
New refinance loans annually
lower acquisition costs
We developed an audience strategy informed by credit bureau data on active loan shoppers and pinpointed targets using the lenders’ credit and prospect goals. We reached these prospects with timely and highly personalized direct mail and email within 24 to 48 hours for a 40% increase in new loans.
We started by understanding and defining the key desired business outcomes:
We developed a focused campaign based on five essential steps. We:
Strategy
Data & Analytics
Creative
Omnichannel