Data and Audience
Effective ways to improve your reverse mortgage direct marketing campaign.
Reverse mortgage direct mail marketing, if done right, can spike up your lead generation especially if you’re targeting aged prospects. Especially with the stay-at-home orders related to coronavirus concerns, customers are more likely to pay attention to what they receive in the mail and actually read them.
At Amsive, we found that aged internet leads have a 200-300 percent higher response rate after receiving a direct mail expressing interest in refinancing a mortgage. We’ve also observed a spike in interest among homeowners aged 62+ with a PACE or HERO loan and homeowners that are currently in a reverse mortgage.
There are several factors that affect your direct mail marketingiDirect mail marketing is the act of using the postal service to deliver promotional marketing material direct to a customer based on demographic information such as age, location or income. Direct mail pieces can include postcards, catalogs and other promotional pieces enables one-on-one communication with your audience, so you can control who receives the message and when... Read More campaign success. For starters, the mailing list has to be accurate, targeted, and updated. Your overall messaging, branding, and design also help gener
ate the right impression on target customers.
Here are some effective ways to improve your reverse mortgage direct marketing campaign:
Have a Plan
Having a 12-month strategy in place before sending your first marketing piece would ensure that you are on the right track. Although there will be several factors that might affect how your campaign performs overtime, planning ahead can help you stay consistent and easily find any solution if problems arise.
Create an Effective Image
This is crucial today with the current crisis. You want to establish trust between you and your target clients, especially for aged customers. Carefully craft your messaging and choose a graphic that you want to project before your mail is distributed. Always remember, first impressions count.
Don’t Assume People Don’t Understand Technology
Even if you are targeting an aged demographic, you’ll be surprised that some seniors are quite tech-savvy. Never assume that they don’t know how to use computers or don’t own a smartphone.
Don’t hesitate to ask them to visit your website for more information or direct them to your online forms. They may not be active on social media, but they are likely able to do a quick search on Google and visit your website.
Keep It Simple
If you are targeting senior homeowners looking for a reverse mortgage, it’s highly possible that you’re reaching an audience who are either limited in budget, have spending issues, or are in debt. Keep your message clear and concise. Get your point across quickly.
If you are looking for help in your reverse mortgage direct mail marketing campaign, we are here to help. Amsive is your all-encompassing marketing resource. Our experience across a multitude of industries and data-driven techniques provide the edge businesses need to reach more of the right prospects, generate more promising leadsiLead generation is a way to reach potential customers early, get them in your pipeline and then nurture, educate and communcate with them as a way to earn their trust and build a relationship until you convert them into a customer. Productive lead generation should result in increased brand awareness, new relationships, higher quality leads, and ultimately more sales. Comp... Read More, and close more timely sales.