Culture and Leadership
From big to small businesses, digital marketing really is for everyone.
Marketing has been around for years, but in the past few decades, marketing platforms have changed immensely. Not only is the consumer more informed now, but the seller also has to find new and unique ways to charm people so that they buy their product. Everything on the internet is simply a click away. This is why digital marketingiDigital marketing is the two-way conversation that takes place between a brand and consumer through online marketing methods including websites, social media, mobile devices, blogs, video and email. Traditional marketing, which might have utilized a billboard or magazine ad, is considered one-way communication since the consumer can’t interact. Digital marketing gives th... Read More is what everyone is turning towards. From big to small businesses, digital marketing really is for everyone. If you want your business or company to thrive, it’s time to devise a digital marketing strategy. Read more about why you should get a digital marketing strategy for your business today.
1. It Helps You Focus
One of the best things about coming up with a digital marketing strategy is that it helps you focus. By coming up with a plan, you get one step closer to your goal. Most companies might have a goal, but to achieve that goal, they need to plan accordingly.
For instance, a company’s goal might be to increase its Instagram followers by the end of the year. But how will the company achieve this? What methods are they going to use? Creating a strategy will encourage the business to devise ways to engageiEngagement in marketing isn't about a big diamond ring -- unless we are talking about the social media posts by a jeweler targeting purchases of said diamond ring. Engagement in marketing means any type of response generated on social media. A Facebook post generating a like or a tweet being re-tweeted, reposts on Instagram or even click-through to a web site are all forms... Read More customers or visitors. Once they narrow down what they have to do to attract followers, they will find it easier to achieve their goal.
2. To Keep Up With the Market
Let’s be real – if your business does not have a website and is still not on a single social media platform, there is a huge chance you won’t reach a new generation of customers. Digital marketing is huge and only keeps getting bigger. This is exactly why you need a digital marketing strategy. Not only will it help you keep up with the ever-changing trends in the market, but if you already have a plan in mind, it will give you more room to experiment. Since you will already have a contingency plan in mind, the chances of your risks paying off will be much greater. A strategy is the best way to keep up with the market and your competitorsiDirect competition occurs when two or more businesses offer the same product or service and are competing for the same customers. For example, McDonald's and Wendy's are direct competitors because the both offer a fast-food burger. Zoe's Kitchen would not be a direct competitor to McDonald's or Wendy's because they offer fast-casual Mediterranean food. They would be an ind... Read More. It is normal to make changes in your strategy as you learn new information along the way.
3. It Keeps You Efficient
Every day on the internet is a new day. If you want to connect with your customer and stay in business – a strategy is a must. A good marketing strategy will make sure you always land on your feet. Besides that, a marketing strategy is a great idea for businesses who want to constantly work on and improve their products or services.
By making a strategy, you will always be able to monitor the traffic on your website, including the number of page views and how much time an average user spends on your website. You will also be able to determine an accurate measure of your ROIiReturn on investment (ROI) is simply the measure of what was spent on a marketing campaign compared to the sales that were a result of that marketing campaign. More simply put, for every dollar a company spends on marketing, how much money is that effort generating in sales. On a larger scale, ROI is a key metric used to not only determine success of markteing efforts, but... Read More and have room for further improvement.
A digital marketing strategy is helpful for businesses who want to increase engagement online and want to reach a wider audience. However digital marketing should be just one part of your overall marketing strategy. Consider integrating digital efforts with traditional media, such as remarketing to website visitors with direct mail to increase conversion rates!
